“Let’s build.
Something for the whole family,
All the DJ’s and MC’s.”
This is a journey into 45 Fresh. A company that started out as an idea among friends and now we’ve entered into a world of “no man’s land.” It’s not that quite dramatic, but maxing out credit cards to get the business rolling is definitely not for the faint of heart.
We are a group of four individuals with a simple goal, but also with our own idiosyncratic personality. I really don’t know what our goal is, I don’t know where this journey is going to take us, however, I do know that we have met a lot of great people in the process so far.
I think all us who reside in an economically stable country have dreams that we all one day plan on executing. Whether it is to be a sous-chef to an executive chef, or be the fresh-ist Super-Mario player in the universe, we all have inspirations. Ours is the people.
Without individuals that have came into our daily existence, we wouldn’t have learned about issues regarding immigrant rights, John Coltrane’s “Love Supreme” or even the struggle among the working class. Because of these experiences, we have learned to know the blessings of individuals that are family, friends and strangers.
How do you start a dream and walk in it? The simplest answer was there in front of us. Just take that first step and keep moving forward. Yes, there is that gray area that will always be gray, but fear wasn’t going to let our dream fade into that purple (sometimes smoggy, because we live in Los Angeles) sky.
It also helps to be able to work with individuals that you have a strong bond and trust with. Whether it is trusting each other on a business level or friendship level, these levels of trust intertwines with a project that will either make it uneventful or it will give birth to something beautiful.
This is the third month into this venture……I think I need to take a shower to bring up my morale.
Until next blog, I will write again.
Bye.

